Nowadays link exchange is being watched by search engines very closely. With the invention of many tools that can build big amount of good, relevant backlinks within short period of time search engines need to control this process, because old methods of judging links by relevancy are fading out.

As search engines are encouraging sites that use natural link building, they are introducing new strategies to sort out natural link exchange from unnatural.

Today it's almost a must to make your link exchange look natural for search engines via diversifying the anchor texts of your backlinks.

Traditionally webmasters try to get as many backlinks (with their keywords in anchor text) as possible. But now for Google this looks very unnatural. Because search engines 'think' (and, by the way, they are very close to be correct) that if site gets backlinks naturally, at least some anchor texts of the backlinks should have functional or *junk* words: 'click here', 'click this link', 'here', 'more info here', 'learn more about it here'.

To make your link exchange natural in the eyes of search engines...

... when building backlinks, make sure that portion of your anchor texts are not your keywords, but a mixture of 'click here', 'learn more here' and other *junk* words that inevitably appear when you get backlinks naturally.

For example, you want to get good position for 'car loans'; in your place I would mix typical SEO anchors like 'car loans', 'good car loans', 'cheap car loans' with functional words 'car loans here', 'click this link', 'more info about loans here', etc.

Surely, making accent on your keywords in anchor text remains important. But be wise to make portion of backlinks natural. Otherwise you can get to the list of the sites that are under very close look of the big brother.

What is the ideal percentage of *junk* words in anchors?

No ideal percentage! Search engines will never disclose the percentage of links that should have 'click here' and other 'junk' words inside, otherwise they will give all aces from their sleeve to webmaster. But don't give up - mimic real life. In my experience, from 5 to 30% of natural backlinks contain *junk* words. Follow this natural picture and don't worry about search engines.

P.S. And surely don't forget about quality and relevancy of your backlinks. Good link exchange needs all these vital link building elements come in a bulk.

About the Author

Nickolay Bokhonok - inventor & owner of Internet marketing tools. Recent tool from Nick - Free Link Exchange Tool + Free Content Building Tool as BONUS to Link Exchange Tool